Watch the show girlfriends online dating

10-Jun-2017 09:40

Idents were created to compliment the Real Stories TV commercials and the show.

The idents portrayed ‘real girls’ (played by actors) giving first dating advice from their workplace (popular places for first dates).

For the first time ever was able to viewers the chance to interact with the stars of reality TV from their sofas on our site. We have managed to successfully make what could have been just a brand awareness exercise into something that really drove trial of the service.

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profiles creative for contestants profiles were created for contestants which meant viewers could view and contact free of charge after they had been voted off the show.6000 people engaged, driven by Twitter & those visiting itv.com/Girlfri3nds.A gossip and tips section contained articles written by relationship expert, Kate Taylor, based on themes that had arisen during the shows.Consequently, sponsorship in the traditional sense had always been considered as a nice exercise in driving brand awareness but in this instance was always dismissed because it was not believed to be able to drive trial and, crucially, registrations.We needed to find a show that fitted with the wider brand and comms objectives and positioning eg that has a positive and hopeful tone of voice and brings the new creative strategy to life and find a way to actively encourage trial of the brand whilst working within Ofcom sponsorship regulations Late summer into early winter is a quieter time for online dating and the higher cost of TV in September-November reduces the ROI, making this an ideal period to investigate new opportunities away from spot advertising but keeping a consistent presence on TV and maintaining daily sign ups.

profiles creative for contestants profiles were created for contestants which meant viewers could view and contact free of charge after they had been voted off the show.

6000 people engaged, driven by Twitter & those visiting itv.com/Girlfri3nds.

A gossip and tips section contained articles written by relationship expert, Kate Taylor, based on themes that had arisen during the shows.

Consequently, sponsorship in the traditional sense had always been considered as a nice exercise in driving brand awareness but in this instance was always dismissed because it was not believed to be able to drive trial and, crucially, registrations.

We needed to find a show that fitted with the wider brand and comms objectives and positioning eg that has a positive and hopeful tone of voice and brings the new creative strategy to life and find a way to actively encourage trial of the brand whilst working within Ofcom sponsorship regulations Late summer into early winter is a quieter time for online dating and the higher cost of TV in September-November reduces the ROI, making this an ideal period to investigate new opportunities away from spot advertising but keeping a consistent presence on TV and maintaining daily sign ups.

This season, each of the women take their lives into their own hands and boss up.